1084: B2C and B2B Customer Experience Management Tech
Shreesha Ramdas is an entrepreneurial executive with a track record of launching and growing products in competitive markets. He also has General management experience in product development, Growth Hacking, and go-to-market strategy & execution.
Shreesha is the CEO of Strikedeck, a leader in Customer Success Automation. Strikedeck is a Customer Success Platform that helps businesses deliver outstanding customer experiences while maximizing the value of their customer relationships. Founded by industry veterans with a proven track record in marketing automation, Strikedeck has enabled innovative customer-focused companies to optimize the deployment of precious resources to reduce churn, grow revenue, and maximize customer lifetime value.
However, Strikedeck was acquired by Medallia in 2019. Medallia is the pioneer and market leader in Customer Experience Management. Medallia's award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens.
Medallia captures experience signals created on daily journeys in person, digital and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results.
Together, Medallia and Strikedeck, uniquely, will promote seamless, 360-degree views on customer account health, including information on renewals, product adoption and usage, subscriptions, billing, and more. The combination will also provide clients intelligence on where to focus and how to improve the B2B customer journey and the ability to manage the entire lifecycle of business customers.
Both companies use deep artificial intelligence, machine learning and predictive analytics to understand the risks and opportunities for every customer and to uncover issues and obstacles in the overall customer journey. But I wanted to learn more about how the Strikedeck and Medallia partnership is designed to round out B2B and B2C offerings in CS and CX. But also what it means for businesses.
Shreesha joins me on Tech Talks Daily to share his story, the future of CS and CX, and his predictions for 2020.