DiscoverAuthority in the Wild#109 - Mark Raffan Reveals How Top Negotiators Win Big Deals
#109 - Mark Raffan Reveals How Top Negotiators Win Big Deals

#109 - Mark Raffan Reveals How Top Negotiators Win Big Deals

Update: 2025-04-23
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Description

In this uncommon episode approach, I challenge Mark Raffan, who's in the Top 5 Negotiation Experts in the World, to coach me in becoming a better negotiator, so you can walk in my shoes and apply the learnings to your own business.

The founder of Negotiations Ninja, and author of 9 Secrets to Win Deals and Influence Stakeholders, shared practical advice and real-time role-play tactics to help you execute successful negotiations and win bigger deals.

He reveals the skills needed to become a successful negotiator in business and life, the mistakes to avoid, and hands-on examples to handle objections, to improve negotiation outcomes.

This conversation is packed with actionable advice for entrepreneurs and salespeople looking to sharpen their negotiation skills.

🟪 Timestamps

(00:00 ) Trailer

(01:09 ) The Primary Negotiation Skills

(04:40 ) Practical Negotiation Coaching Session

(07:37 ) Long-Term Contracts and Client Retention

(18:39 ) Understanding Client Needs and Pricing

(25:53 ) Avoiding Overcommitment in Negotiations

(28:28 ) Common Negotiation Mistakes and Their Consequences

(30:15 ) Role-Playing Objections and Solutions

(35:58 ) The Importance of Confidence in Sales

(41:33 ) Applying Negotiation Skills in Personal Life

(42:35 ) The Silver Bullet Myth

(44:38 ) The Nine Secrets to Win Deals

(46:52 ) How to Ethically Persuade Others

(49:13 ) Timing Your Negotiation Cycle

(52:43 ) How to Remain the Main Choice for your Prospects

🟪 Connect with Mark Raffan

🟪 Connect with Gabe Marusca - https://www.gabemarusca.com/bio

🟪 Support the Show

Until Next Week,

Pura Vida!

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#109 - Mark Raffan Reveals How Top Negotiators Win Big Deals

#109 - Mark Raffan Reveals How Top Negotiators Win Big Deals

Gabe Marusca