DiscoverThe Chris Bussing Podcast [ Sell More | Live More ]#109 How To Write Perfect Cold Emails & Run A Perfect Discovery Call (ft Sam Mckenna)
#109 How To Write Perfect Cold Emails & Run A Perfect Discovery Call (ft Sam Mckenna)

#109 How To Write Perfect Cold Emails & Run A Perfect Discovery Call (ft Sam Mckenna)

Update: 2025-09-24
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Download my free cold calling system📲👉https://techsalesaccelerator.framer.website/Are you an SDR or AE who wants to master outbound? 🤔 Apply to Tech Sales Accelerator! 👉https://calendly.com/chrisbussingchannel/free-strategy-call-cloneConnect With Sam 🚀 LinkedIn - https://www.linkedin.com/in/samsalesliWebsite - https://www.samsalesconsulting.comWomen's Leadership Group - https://www.samsalesconsulting.com/eventsTimestamps:0:00 - Intro 3:04 - How Sam fell in love with sales in 6th grade5:10 - How to master the art of conversation (guest appearance from Bella the dog)14:14 - How to make a winning warm introduction 17:14 - The top qualities that drive sales success (develop these) 24:47 - Build C-level relationships using Sam’s “Show me you know me” sales philosophy 30:13 - Use “good manners” to sell more long term (3 specific scenarios) 38:49 - How to run better discovery calls with a “buyer first” approach41:20 - How selling is like selling (first date = discovery call)43:34 - The goal of a perfect discovery call (+ tangent on how awesome my mom is) 49:32 - The framework for the perfect cold email to executives 56:43 - Sam’s resources (Linkedin, Newsletter, Playbooks, Women's leadership group) 57:48 - The heart behind Sam Sales (giving back to the community)👨‍💻CHRIS BUSSING'S BACKGROUND & EXPERIENCE:🧑For 10 years, I've worked in tech sales at companies like Oracle, Google, and a global startup. I've also interviewed some of the biggest names in B2B tech sales on my podcast. I'm passionate about helping as many people as I can ride the tech sales wave to a life of freedom and impact as well as helping startups and enterprises kickstart and grow their sales development engine. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

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#109 How To Write Perfect Cold Emails & Run A Perfect Discovery Call (ft Sam Mckenna)

#109 How To Write Perfect Cold Emails & Run A Perfect Discovery Call (ft Sam Mckenna)

Chris Bussing