DiscoverGreen Add Venture11: Ahmed Detta - Advanced Sustainable Development - Transforming Plastic Recycling
11: Ahmed Detta - Advanced Sustainable Development - Transforming Plastic Recycling

11: Ahmed Detta - Advanced Sustainable Development - Transforming Plastic Recycling

Update: 2019-09-09
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Ahmed Detta is the founder of Advanced Sustainable Development (ASD) a PET recycling facility with an aim to transform how plastics are recycled, creating a transparent and sustainable circular economy. 

Highlights:

  • Ahmed’s early venture into mobile phone recycling in Dubai

  • Studying sustainability in cambridge CISL 

  • Why choosing to focus on PET

  • The leap of faith moment after the research

  • Getting Emotional Freedom Technique tapping 

  • Mock presentations to get feedback from friends and executive coaches

  • Being ambitious and realistic with investors

  • Importance of getting a project manager and risk analyst

  • Every ton of PET recycled reduces 4 tons of carbon dioxide 


Useful link:

Time stamp:
[01:35 ] What is Advanced Sustainable Development
[03:30 ] Early career in sales and financial success
[05:22 ] Studying sustainability in Cambridge 
[08:35 ] Early problem and solution
[11:18 ] Choosing to focus on a PET plastics 
[13:25 ] What happens to the plastics 
[16:00 ] Deciding to quit, overcoming fear with EFT tapping
[19:30 ] Getting traction and early feedback
[21:30 ] Speaking to investors and knowing who is my real friend
[23:40 ] Measuring the impact of ASD
[26:00 ] Coolest piece of clean tech you’ve used? 
[28:30 ] Looking back from 2030

For more information go to Green Add Venture
This episode is hosted by Jake Woodhouse - connect with Jake on Linkedin or Twitter
This episode is produced by Woon Tan of Podcast Publishing
Designs are made by Joshua Barnes

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11: Ahmed Detta - Advanced Sustainable Development - Transforming Plastic Recycling

11: Ahmed Detta - Advanced Sustainable Development - Transforming Plastic Recycling

Jake Woodhouse