In this week's discussion, Emily chats with Amanda Dare, founder and owner of Louisville-based, Woman-Owned Wallet and WOW Factor Collective. Amanda is on a mission to put money into the wallets of women. She joins Emily to discuss the challenges faced by women in business and the impact of supporting women-owned businesses in the local economy. They also touch on staying true to yourself, the power of curiosity, intentional marketing, building connections, and creating a supportive community!

TUNE IN FOR TOPICS LIKE:

00:41 Amanda’s journey to entrepreneurship and starting Woman-Owned Wallet

3:08 Putting down roots in Louisville 

4:07 Exploring the concept of feminization of tourism

10:50 Building Woman Owned Wallet & and creating community

14:10 Crafting marketing initiatives with intention

16:04 The value of your personal brand when building a local brick & mortar

21:16 Responding to critics or unsolicited advice

27:29 Tactics to level up awareness for your local brand

32:44 Letting your voice lead the way in your overall marketing strategy

37:20 Where you can find Woman Owned Wallet

Listen to this week’s Local Marketing School conversation!

Other episodes you'll enjoy if you enjoyed Amanda's episode:

#6: Aligning Values & Leveraging Creativity in Partnerships | Catherine Baxter, Nettie

#8: Sourcing, Supply Chains, and Scaling from Scratch | Lucy Dana, One Trick Pony

Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about!

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This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.