Peter Atwater, one of the leading voices on confidence-driven behavior in markets and society, joins Lance Roberts to share how certainty, control, and herd mentality shape every major trend investors face today. Lance and Peter discuss The Confidence Map, why people behave differently when they're in the "comfort zone" versus the "stress center," and how these shifts explain the rise of speculative investing, the bifurcated K-shaped economy, and the growing disconnect between Wall Street and Main Street. Atwater explores how consumer confidence is driving AI enthusiasm, why the workplace has split between white-collar and blue-collar realities since Covid, and what it will take to move the U.S. back to a non-K-shaped economy. We also dive into Maslow's hierarchy, the collapse of social trust, and what happens when possibility starts to feel like threat. For investors, Atwater lays out what assets are "ice cold or lukewarm," why scrutiny and confidence move in opposite directions, and what to own when today's hot spots finally cool off. We also examine ETFs, gamified trading, the tragedy of benchmarking, and how declining confidence reshapes moral behavior in the markets. 0:00 - INTRO 0:18 - Who is Peter Atwater? 1:10 - Understanding the Behavior of the Herd 2:32 - More Certainty & Control 3:48 - The Confidence Map - The Box Chart - Comfort Zone vs Stress Center 7:03 - Consumer Confidence Metrics & the AI Space 9:24 - The Bifurcated Economy & The K-Shape; White Collar vs Blue Collar Workers During Covid 12:12 - Getting back to a non-K Economy - Looking at the cumulative impact on the economy Maslow's Hierarchy of Need - we need to start at the bottom, make those at the top more aware of what's happening around them 16:48 - What policy should be implemented to accomplish this? How to create income caps on provider side? The K-shaped economy creates slaves to two masters. 19:40 - The Mandami Effect & the risk to our system - the Bottom is really purple, not red or blue 22:35 - The Problem with the Federal Reserve Re-thinking Trickle-down Economics 24:05 - What Happens when Social Trust Collapses - Concern About AI - the furthest thing away from Main Street; when possibility begins to look like threat. 27:24 - The Economy is like a top-heavy Jenga tower, with a circle of flows instead of columns of support Reconsideration of multi-colored pie charts as measures of mood; 31:11 - What should investors own today that are ice-cold or lukewarm; Plan for what you'd like to have happen, but prepare for what you cannot imagine. Where will the money go when the hot spots cool? Scrutiny & Confidence are inversely related What do you own that's tangible? (How to test for confidence) The tragedy of Benchmarking 34:17 - Looking at ETF creation - how to look at sentiment The creation of a gambling environment in investing - the gamification of the markets 37:00 - As confidence falls, the moral compass changes The more you trade, the less money you make. 39:19 - The industry has moved to preying on investors instead of helping them 40:18 - Plan for what you can imagine, be prepared for what you cannot Panic is a reason to be optimistic 41:38 - How Certainty and Control apply at the individual level - Closing thoughts #PeterAtwater #BehavioralFinance #KShapedEconomy #InvestorPsychology #AIandMarkets