DiscoverCreative Intelligence#11 Katie King: Innovative Marketing and Business Transformation
#11 Katie King: Innovative Marketing and Business Transformation

#11 Katie King: Innovative Marketing and Business Transformation

Update: 2019-06-05
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In this episode, host James Ingram talks to Katie King, CEO of boutique management consultancy AI in Marketing. Together they explore the advantages of AI-embedded tools in providing a personalised service, discuss the need for business leaders to keep up with the “fourth industrial revolution”, and Katie argues that, in future, companies will have to work much harder to earn our trust before we agree to freely share our data.

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#11 Katie King: Innovative Marketing and Business Transformation

#11 Katie King: Innovative Marketing and Business Transformation

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