Welcome to episode 11 of Product, Packaging, and Profit.

Today I’m chatting with Allison Carter and Cat Hildner, the Ultimate Product Party hosts.

Allison and Cat were two strangers who connected at a conference, turned into business besties, and a few years later saw a gap in the product-based business space and decided to take action to fill it. In addition to the two businesses they run individually, Allison and Cat are the founders and hosts of Ultimate Product Party (UPP for short!). UPP is a 2-day creative conference that serves product-based businesses. Allison and Cat create a unique experience and space for the product-based business owner where they can connect with other like-minded small business owners who are looking to grow, scale, and make more money! UPP is definitely not your average biz conference - it’s a business meets FUN party, full of action-focused education and immediate takeaways for attendees to apply to scale. The next chance to attend UPP will be May 17-18, 2023 in Nashville!

Things you won’t want to miss from our chat

• The psychic reading that almost canceled the Ultimate Product Party before it started


• Why the theme of Ultimate Product Party 2023 is TRUST


• What you can expect when you attend UPP


• All the tea about last year’s investment and what Allison and Cat are investing in this year for UPP


• What makes Allison feel like a TikTok beauty influencer


• How you can join us there!

Join us at the Ultimate Product Party:

www.hiddenpathcreative.com/upp

Connect with Allison + Cat

• www.ultimateproductparty.com


• On Instagram @ultimateproductparty, @kittymeawboutique, @allisoncartercelebrates


• Get the freebie: a 5 step game plan for selling more products! https://www.ultimateproductparty.com/upp-blog/game-plan-for-your-product-based-business

Let’s Keep In Touch:

• Subscribe to the Podcast for more product and packaging tips


• Follow me on Instagram @hiddenpathcreative


• Follow me on LinkedIn @kelleykempel


• Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com