#111 - Sales Survival Strategies During Economic Downturns w/ Nick Loise
Description
In this episode of Authority in the Wild Podcast, I welcome Nicholas Loise, founder of Sales Performance Team.
Nick breaks down:
- Filling the sales pipeline with low-cost tactics
- Using AI for smarter prospecting and follow-up
- Building trust when buyers are cautious
- Cold calling tips that still work in 2025
- Adapting offers and pricing during a downturn
Whether you run a small business or lead a B2B team, you’ll get clear steps to win more deals without big ad spend.
🟪 Timestamps
(00:00 ) Intro
(04:19 ) Have Sales Changed Over The Years?
(07:09 ) Trust in Sales in the Context of AI
(12:18 ) How to Prepare Your Business for Recession
(18:48 ) What Mistakes to Avoid
(24:26 ) How to Leverage Technology to Drive Sales
(35:31 ) How to Fix Your Pipeline Problem
(45:22 ) How to Grow Your Business And Self
(50:59 ) Connect to Nick Loise
(52:36 ) Weekly Challenge
🟪 Connect with Nick Loise
- Free Resources: https://salespack.salesperformanceteam.com/
🟪 Connect with Gabe Marusca - https://www.gabemarusca.com/bio
🟪 Support the Show
- Rate the show on Spotify
- Rate the show on Apple Podcasts
- Subscribe on YouTube
Until Next Week,
Pura Vida!
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