113: Niching Down To Scale Up Your Business with Kasim Aslam
Kasim Aslam is the Founder and CEO of Solutions 8, a top-ranked Google Ads agency that has helped hundreds of organizations grow and scale.
He’s also the author of The 7 Critical Principles of Effective Digital Marketing, featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority, and was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020.
Kasim had to overcome severe challenges on his journey toward becoming one of the world's premier marketing minds. He was raised by a blind single mother on social security disability and was surrounded by people who could have easily steered him toward a life of poverty and crime.
Instead of debilitating him, these circumstances led Kasim to reinvent himself, personally and professionally. He now has a thriving business and a loving family and lives the lifestyle he dreamed of when he was younger.
Today, we discuss why niching down is crucial for the growth of most businesses, the importance of structuring your business to serve your lifestyle, and why financial freedom is best achieved through creating value for others.
He’s giving away his Standard Operating Procedure for Google Performance Max. Use this SOP to build, set up, and optimize successful Performance Max campaigns.
To get access to this gift, visit LifestyleInvestor.com/113
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