1144: Ex-Google Head Tanzil Bukhari on Bots & Brand Safety
Tanzil Bukhari might be Europe's top programmatic expert. He led DoubleClick's EMEA business before Google acquired them. After that, Google kept him on for ten years, overseeing the DoubleClick Ad Exchange.
Now, programmatic is facing mounting challenges – from ads being placed next to hate speech and terrorist videos, to bots taking advantage of the automation to steal billions from brands.
Tanzil joins me on Tech Talks Daily for a chat about the future of programmatic and how it can adapt to these threats. Tanzil recently joined DoubleVerify, the global leader in authenticating digital media to make sure ads are brand-safe, fraud-free, and viewable.
DoubleVerify is a leading software platform for digital media measurement, data, and analytics. I learn more about their mission to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world's largest brands, publishers, and digital ad platforms.
We also talk about how the technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry.