1148: Omnichannel Marketing Automation for Ecommerce
Rytis Lauris, the co-founder, and CEO of Omnisend, a marketing automation platform joins me on the Tech Talks Daily podcast. I wanted to learn more about why email marketing alone isn't effective in a digital age.
As a successful entrepreneur, Rytis has spent the last 10 years building and bootstrapping startups and getting involved in the eCommerce world. Rytis discovered eCommerce marketers have very particular needs pertaining to automation. Since then he has been on a mission to use Omnisend to empower small and medium-sized eCommerce merchants.
Omnisend started life in 2014 as an email marketing platform called Soundest. From day one, they made it their priority to put e-commerce marketers at the center of every decision they make. At the time, that meant empowering them with simple yet impactful email marketing tools.
Three years later, they set out to offer even more to our growing number of customers and their growing businesses. They expanded from an email service provider to an omnichannel marketing automation platform. And they launched a new mission: to Make Marketing Relevant. Since then, they have helped thousands of eCommerce marketers build lasting relationships with their customers by sending relevant messages to the right people, at the right time, using the right channel.
Omnisend has become a top-rated app in the Shopify App store and has been listed in the G2’s selection of the Top 50 Products for Marketers 2019 and the Top 100 Software Companies in EMEA. But I wanted to learn more about the story behind the company.
We also discuss how businesses are overcoming the challenges caused by the Coronavirus disease (COVID-19).