1156: MarTech Interview with Alex Collmer, Founder at Vidmob
Alex Collmer, the founder and CEO of VidMob, the world’s premier technology platform to help brands more intelligently use data and scale their mobile advertising creative. Since founding the company in 2015, he has raised more than $45M and counts many of the world’s leading brands and agencies as clients.
An engineer by training, Collmer’s career has always been at the intersection of technology, design, and consumer entertainment as those sectors have evolved. Prior to founding VidMob, he was the co-founder and CEO of Autumn Games, a premier publisher of video game franchises. Under his leadership, Autumn Games developed successful partnerships with such personalities as Jimmie Johnson, the 7-time NASCAR champion and companies like Def Jam, the leading urban culture brand, as well as the award-winning fighting game franchise, Skullgirls.
VidMob focuses on designing technology to make human creativity more scalable, accessible and efficient, enabling brands to understand which creative attributes are driving performance.
Built on a proprietary pipeline of machine learning services and data processing, and integrated with social platform APIs, their technology service - Agile Creative Studio - provides precise creative insights that are immediately actionable.
Over the past two years alone, VidMob has seen its revenue grow by over 35 times, and is currently an official creative partner of Facebook, Instagram, Google/YouTube, Snapchat, Twitter, Pinterest and LinkedIn among others.
Its roster of clients includes global brands such as Bayer, Intercontinental Hotel Group, Ikea and Neutrogena, as well as disruptor brands like True & Co and Acorns. VidMob also works with global creative and media agencies including Publicis, Ogilvy and Universal McCann.
I learn more about how VidMob focuses on designing technology to make human creativity more scalable, accessible, and efficient, enabling brands to understand which creative attributes are driving performance.