In this episode of the Veterinary Leadership Success Show, I’m addressing yet another wave of bad press, this time from none other than the BBC, whose front-page headline accused rising vet fees of driving more pets to be euthanised.

The article tries to point the finger at corporate practices, but let’s be honest, most readers won’t see that nuance. To the public, it’s not “corporates”, it’s “vets.” All of us. Once again, our profession is being dragged through the mud to serve someone else’s agenda.

So I’m taking this one personally, and professionally. In this episode, I call out the lazy data, the unverified claims, the internal sabotage from within our own ranks, and the real damage this kind of media narrative causes to public trust and veterinary morale.

Corporate practices aren’t going away. And sniping from the sidelines with half-truths and clickbait headlines won’t solve anything. So, what will? Leadership. Engagement. Advocacy. Starting with you.

If you’re a vet who cares about the long-term trust, sustainability, and credibility of our profession, this episode is for you.

Episode Outline:

[00:00 ] – Another Week, Another Hit Job

[01:00 ] – Corporate Vets as the Easy Target

[03:00 ] – The Public Doesn’t See the Difference

[04:15 ] – “We’ve Lost Trust”? Nonsense

[05:30 ] – What the Data Really Says

[06:15 ] – Economic Euthanasia: Any Proof?

[07:10 ] – What’s Actually Driving Costs

[08:00 ] – Value, Communication, and Leadership

[08:50 ] – Whining Isn’t Leadership

[09:30 ] – Perception Becomes Reality

Episode Links:

• BBC Article: More pets being put down due to rising vet bills, BBC told

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