In this episode of the 10 Minute Beauty Business Podcast, I’m chatting with the fantastic Claire Monroe, owner of Claire Monroe Hair Co. and our resident salon VA expert! Claire has been an invaluable part of my own business, and today she’s sharing the strategies that help beauty professionals like you streamline your operations. From email marketing to systematizing everyday tasks, Claire’s methods can help you reclaim time and stay focused on what really matters.

We break down the importance of client communication, especially through email, as one of the easiest and most effective ways to build client loyalty and keep your books full. Claire shares how using emails to stay connected with clients (outside of appointment reminders) is a smart way to deepen those relationships and encourage repeat bookings. Her approach is far from “salesy”; it’s about creating genuine connections and providing valuable content that makes clients look forward to their next email.

Delegation is another big focus. If you’re balancing salon work with business tasks and feeling stretched thin, Claire’s got practical advice on outsourcing the right tasks to free up your time. We talk about how bringing in a professional for things like email marketing, appointment systems, and admin support can instantly ease your workload. Claire has a new service called "Elevated Inbox," which is designed to simplify client communication even further with beautifully crafted, done-for-you templates that bring ease and polish to your salon’s emails.

Whether you’re a salon owner, stylist, or educator, this episode is packed with insights you can put to use right away. Listen in to hear Claire’s tips on improving client relationships, boosting your efficiency, and ultimately building a beauty business that supports the life you want.

Connect with Claire

Instagram: @clairemonroehairco

Website: www.clairemonroehairco.com