The best messaging gets into your buyer’s head. It connects the dots between their world and your product.

Personas can help you get there. But not if you retrofit them into your own product narrative.

In this episode, Daniel Palay, Head of Product Marketing at SignEasy, talks about how your narrative should fit into what your customer is thinking about 

He discusses infiltrating your buyer’s thoughts (“The Inception Moment”), triggering their sense of ambition or self-preservation, and crafting a narrative that truly matters to them.

Great tips on how to have more relevant, important conversations with your customer.