#12 Getting Your Product Positioning Right the First Time | April Dunford
Update: 2019-05-08
Description
If your company is having difficulty growing past your first 100 customers. Or...
Your sales people are struggling to get past the first call. Ornnn
Your ideal customers seem disinterested or at worst confused…this is the show for you.
All those things I mentioned are symptoms of poor product positioning. Product positioning is a fundamental foundation in your marketing strategy and if you get it wrong…everything down stream suffers including your sales.
Today I had a very informative and absolutely hilarious conversation with April Dunford.
April is the author of a new book:
April is a positioning consultant who has over 25yrs experience working with B2B tech companies to solve their positioning challenges. She is a highly sought after speaker who has been featured at conferences such as:
- Startup Empire
- CTA Conf
- Tech Toronto
- And more
In this episode we discuss:
- The symptoms of poor positioning
- Why April believes product market fit isn’t real
- Her process for helping clients see you as the leader in your space
- And how to convince executives to change their whole strategy when it’s clearly not working
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