12- Taco Carlier @VanMoof: How this designer disrupted the bike industry with a bike subscription
Taco is an industrial designer who turned his love for bikes, design, and business into a successful company, which is disrupting the bike industry. The company has recently launched VanMoof+, a subscription service for bikes, disrupting its own business model.
In the episode we talked:
- how VanMoof prepared its business for a launch of a subscription service,
- how the company introduced an innovative Bike Hunter service that helps their customers when their bikes are stolen,
- and what are the advantages and disadvantages of a closed design system (VanMoof design all bike parts in-house)
20- Seven things every designer should know about business
19- How Jonathan almost bankrupted AJ&Smart (Business Design Jam 2)
15- Amy Bonsall @IDEO - What is venture design?
14- Taig Mac Carthy @GIK - Blue ocean strategy turned into blue wine
10- Jonathan Courtney @AJ&Smart: UX has become a commodity
8- Kate Rutter @California College: How to measure and quantify design
7- Steve Vassallo @Foundation Capital: Empathy is killing your product
6- Dr. Sudy Majd @Candid Co: How to do user research rooted in business II