DiscoverBeyond Users12- Taco Carlier @VanMoof: How this designer disrupted the bike industry with a bike subscription
12- Taco Carlier @VanMoof: How this designer disrupted the bike industry with a bike subscription

12- Taco Carlier @VanMoof: How this designer disrupted the bike industry with a bike subscription

Update: 2018-07-11
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Taco Carlier is a co-founder and CEO of VanMoof, an Amsterdam-based company that design and manufactures awesome commuter bikes.

Taco is an industrial designer who turned his love for bikes, design, and business into a successful company, which is disrupting the bike industry. The company has recently launched VanMoof+, a subscription service for bikes, disrupting its own business model. 

In the episode we talked:

  • how VanMoof prepared its business for a launch of a subscription service,
  • how the company introduced an innovative Bike Hunter service that helps their customers when their bikes are stolen,
  • and what are the advantages and disadvantages of a closed design system (VanMoof design all bike parts in-house)
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12- Taco Carlier @VanMoof: How this designer disrupted the bike industry with a bike subscription

12- Taco Carlier @VanMoof: How this designer disrupted the bike industry with a bike subscription

Alen Faljic