12- Taco Carlier @VanMoof: How this designer disrupted the bike industry with a bike subscription
Taco is an industrial designer who turned his love for bikes, design, and business into a successful company, which is disrupting the bike industry. The company has recently launched VanMoof+, a subscription service for bikes, disrupting its own business model.
In the episode we talked:
- how VanMoof prepared its business for a launch of a subscription service,
- how the company introduced an innovative Bike Hunter service that helps their customers when their bikes are stolen,
- and what are the advantages and disadvantages of a closed design system (VanMoof design all bike parts in-house)