DiscoverThe International Business Podcast#122 Weekly Concept: Multi-domestic strategy
#122 Weekly Concept: Multi-domestic strategy

#122 Weekly Concept: Multi-domestic strategy

Update: 2025-01-09
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If you work across time zones, borders and cultures, this is the show for you. In the Weekly Concept series, Leonardo aims at defining a topic in international business. These are shorter episodes to illustrate key concepts in this discipline.


 


Today, we talk about the multi-domestic strategy.


 


This strategy emphasizes local responsiveness over global efficiency. Companies adopting this approach tailor their products and marketing strategies to meet the unique needs of each market they enter. This decentralized model allows local managers significant autonomy to make decisions that resonate with regional consumers.


 


- Connect with the host Leonardo Marra on LinkedIn.




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For further reading: How Netflix Is Extending Its Tentacles Across Asia in Search
of the Next Squid Game




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following books on Amazon using the links provided:


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- ⁠HBR's 10 Must Reads 2025⁠


- ⁠The 48 Laws of Power⁠


- ⁠Blue Ocean Strategy

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#122 Weekly Concept: Multi-domestic strategy

#122 Weekly Concept: Multi-domestic strategy

Leonardo Marra