1229: Uberall and The Memorable 'Near Me' Brand Experience
As a business, your online interactions have never been more important. The coronavirus has changed the way we’ll be conducting business for the foreseeable future. Now, more than ever before, your customers are turning to you online for rapid responses to their queries across multiple platforms, and real-time information about your hours and delivery services.
A company called Uberall is empowering some of the world’s biggest brands and agencies to deliver a memorable ‘Near Me’ Brand Experience — from online interactions to offline sales. The ‘Near Me’ Brand Experience consists of all the online touchpoints that a consumer has with the local outlets of a brand, from finding, persuading, buying and recommending, to returning as a regular customer.
Uberall’s solutions enable multi-location brands to easily manage search and discovery, engagement, and conversion in real-time on all online platforms — mobile, voice, and desktop — across websites, mobile apps, store locators, search engines, maps, social platforms, and advertising networks.
I invited Greg Sterling, VP Market Insights on Tech Talks Daily to find out more. The digital marketing and search expert talks about what SMBs and multi-location brands should be doing to weather the crisis. We also discuss the impact that COVID-19 is having on digital marketing and how to prepare for recovery.