DiscoverConfident Communications with Molly McPherson125: Build an Indestructible Social Media Crisis Plan in 3 Easy Steps
125: Build an Indestructible Social Media Crisis Plan in 3 Easy Steps

125: Build an Indestructible Social Media Crisis Plan in 3 Easy Steps

Update: 2021-03-15
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Social media's effect on crisis communication is powerful. A growing number of crises not only start on social media, but its viral power fuels the communication crisis as well.

This episode explains the difference between a social media fail and a social media crisis, and why the latter is so damaging to a brand or organization.  

Learn the three categories of a crisis based on responsibility and how social media contributes to each level. Then, three easy steps for how to build a social media crisis plan that will not destroy your reputation. 


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125: Build an Indestructible Social Media Crisis Plan in 3 Easy Steps

125: Build an Indestructible Social Media Crisis Plan in 3 Easy Steps

MollyMcPherson.com