128 - Why We Happily Overspend on Halloween đ (The Psychology + Money Stats)
Description
Why do we spend billions on one spooky night?
This episode traces Halloweenâs evolutionâfrom Samhain and Roman festivals to All Hallowsâ Eveâthen flips the mask to reveal the behavioral psychology behind todayâs $13B spend.Â
We unpack:
- đ Origins to Modern Mashup: Samhain â Roman Feralia & Pomona â All Saints/All Souls â American trick-or-treat
- đ” Follow the Money: Costumes, dĂ©cor, candy, parties; average spend per celebrant; why the total keeps hitting records
- đ§ Psych Drivers: Nostalgia, social proof, sanctioned escapism, scarcity, and why fear = dopamine (aka paid thrills)
- đ§Ș Marketing Playbook: Limited drops, seasonal urgency, âkeep up with the neighbors,â and pet costumes (yes, really)
- â The Real Goals: Experiences hit harder than stuff, memory-making outlast things
If you love history, consumer psychology, or just need to justify that 12-foot skeletonâŠthis oneâs for you.
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