13 |Audiobook: Enforced Rebranding (How to Trademark a Name? - Chapter 12)
Update: 2018-10-13
Description
Chapter 12: One of the major consequences of infringing on someone else’s trademark is that you may have to rebrand. What that entails in practice will be a lot of inconvenience, possibly at a time when you’re busy. Anyone with experience in business knows that the greatest risk a business runs is lack of time to implement solutions that will help it to thrive. So being required to rebrand would be a distraction which could jeopardise the business as a whole.
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