Startups used to do their sales just like large companies: KPIs, break up the sales funnel, focus on returns. According to Regine Harr, this is just WRONG! Instead, focus on the relationships when you're starting out, she says, with her ROAR^WHY methodology, the returns will follow 🚀

----------------------

In Today’s Discussion:

1. SALES IN STARTUPS AND ENTERPRISES MUST BE DIFFERENT

Startups often want to copy what large companies do, but sales is one area where they should not mirror enterprise sales techniques. Instead, says Regine Harr, try this...

2. THE ROAR^WHY METHODOLOGY

Regine lays out her proven framework for startup sales

3. FIRST 10 CUSTOMERS? NO PROBLEM!

The first 10 are the most crucial and Regine explains her 3 step process for making sure they're the absolute right fit

4. KEEPING PERSONAL AND COMPANY LIFE IN BALANCE

Through years of mentoring and coaching startups, a founder's ability to keep on trucking is mission critical. Regine talks about how to identify and avoid burnout

5. WIN LOSE OR DRAW

1 - B2B Sales and Startup Sales requiring completely different training

2 - KPIs becoming a thing of the past

3 - Every Startup seeing sales mentorship or training as necessity

----------------------

CHAPTERS:

0:00 - Intro

0:49 - Difference between B2B Sales and Startup Sales

2:55 - Selling shared values, identity and energy

5:00 - ROAR^Why Methodology for Sales in Startups

7:48 - Ongoing investment from the ROAR^WHY Methodology

9:27 - Authenticity from ROAR^WHY Methodology

11:31 - How deep does your experience need to be with the problem to start fixing it?

12:06 - What if you're just a customer, is that enough depth of understanding the problem?

14:23 - Circling back because of higher energy

15:54 - How to find your first 10 customers?

17:35 - Should these first 10 be paying customers at the beginning?

19:51 - How to decide using your WHY if a business is right for you?

22:04 - Thing number 3 in how to find first 10 customers

22:31 - Recap of the 3 To-Dos for finding first 10 customers

23:10 - What is a burnout?

23:57 - How to keep personal and company life in balance

24:04 - WLD B2B Sales and Startup Sales requiring completely different training

25:27 - WLD KPIs becoming a thing of the past

27:54 - WLD Every Startup seeing sales mentorship or training as necessity

28:18 - Outro

----------------------

FIND US ONLINE!

🎙️ LISTEN on Your Favourite Podcast App:

https://anchor.fm/startupknockout

Twitter:

https://twitter.com/startupknockout

TikTok:

https://www.tiktok.com/@startupknockout

LinkedIn:

https://www.linkedin.com/company/startup-knockout/

Website:

https://www.startupknockout.com/

And from our Guest - Regine Harr of Sales360:

LinkedIn:

https://www.linkedin.com/in/regine-harr-91012215/

Website:

http://www.sales-360.com/

---------------------

#startups #germany #entrepreneurship #sales #startupsales