Chantel Powell, founder of Play Pits, shares her journey of creating a toxic-free natural kids deodorant. Inspired by her son's odor problem, Chantel whipped up a deodorant in her home kitchen using baking soda, cornstarch, coconut oil, and orange essential oil. The positive response from her son and other kids led her to start Play Pits as a business.

Chantel initially sold her product through a Shopify store and launched on Amazon later. She emphasizes the importance of customer reviews and feedback in improving the product. Chantel bet on herself and quit her full-time job to focus on Play Pits, and the brand has experienced significant growth since then. She discusses the challenges of marketing a non-toxic, sensitive skin product and the importance of educating customers about the benefits of natural deodorant.

Chantel also shares her strategies for pricing and marketing on Amazon, including leveraging brand analytics and search keywords. She encourages other parents to pursue their entrepreneurial dreams and show their children that they can achieve anything they set their minds to.

• Identify a problem and create a solution: Chantel Powell created Play Pits, a toxic-free natural kids deodorant, to solve her son's odor problem.


• Customer feedback is crucial: Chantel paid attention to customer reviews, both positive and negative, to improve her product and provide a better experience for her customers.


• Bet on yourself: Chantel quit her full-time job to focus on Play Pits and believed in her ability to make it a successful business.


• Educate customers: Chantel faced the challenge of educating customers about the benefits of natural deodorant and the importance of using non-toxic products.


• Leverage brand analytics and search keywords: Chantel found success on Amazon by utilizing brand analytics, identifying winning keywords, and optimizing her brand page.


• Inspire your children: Chantel encourages parents to pursue their entrepreneurial dreams and show their children that they can achieve anything they set their minds to.

00:00 Creating Play Pits: From Parenting Problem to Thriving Business

07:10 The Power of Customer Feedback: How Reviews Shaped Play Pits

13:27 Bet on Yourself: Quitting a Full-Time Job to Pursue Entrepreneurship

16:35 Educating Customers: The Challenge of Marketing Non-Toxic Products

21:58 Strategies for Success on Amazon: Brand Analytics and Search Keywords

30:08 Inspiring the Next Generation: Showing Children the Power of Entrepreneurship

PlayPits on Amazon: https://tinyurl.com/play-pits

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