
132 - Tips for GDPR Compliance and Why Data Matters
Description
If you haven't heard of GDPR, get ready. Like the term "data," you're going to be hearing this buzzword a LOT. I've got several posts on it already and will likely have more to say. In this post and podcast episode I'll share why all this data talk is significant, why we need to think about it to not be smarmy, and tips for GDRP compliance.
I'm also running a free workshop this week on Freebies + GDPR you won't want to miss. REGISTER NOW!
WHY DATA MATTERS
Did anyone else catch all those memes and silly videos about Congress questioning Zuckerberg? Many of us laughed at that, but here's the thing: were you surprised by anything he said?
Like maybe how Facebook might be tracking you on a website that's not Facebook even if you don't USE Facebook?
Here's reality: Data has long been overlooked and it's about to change.
People haven't realized how precious data is and the common user of the internet has very little idea what is being tracked and how. These data conversations are really GOOD because they are forcing transparency.
I think this is going to have massive ramifications and this whole data buzz word will be around for a while. It also may have long-reaching impact on your business, if you are doing things like running Facebook ads or having a website or email list. I think that there will be some pushback from the typical users who may not like that your blog is storing their info or sharing with third parties.
Oh- you didn't know your website was doing that? Let's look at what it IS doing.
WHAT DATA YOU MIGHT BE STORING
If you have Google Analytics on your site, the Facebook tracking pixel, or run advertisements with third parties, accept comments on your blog, or have comment forms, you are collecting data.
How much depends on what you're using. Even if you don't KNOW it, you are tracking data.
If you head into the back end of your blog, you'll find that commenters have email addresses stored on your site. That's data that you've collected and GDPR says you are responsible for it. WHAT. Same with contact and other forms on your site.
It goes deeper with Google Analytics, even though that typically is using ip addresses and has lots of anonymity (from my understanding). And if you have the Facebook pixel on your site or are using Google ads or other advertisers, you may be sharing your readers' data with third parties EVEN IF YOU DON'T KNOW IT.
So if this sounds creepy to you at all, you'll understand why I said that there is going to be long-term fallout and some people are really going to balk at this.
DATA, GDPR, AND BEING SMARMY
Y'all know I'm all for not being smarmy. So in one sense, I LOVE that this is being brought to light. As bloggers and people using the internet, we need to KNOW that we are storing data. We should know what is being tracked and we should be up front about that with our readers.
It's not smarmy if you don't know and don't tell your readers because you simply didn't know. However, as this data conversation continues, ignorance will not keep you from potential fines or from being responsible for the data you're (unknowingly) collecting.
I like that now we are creating some accountability.
I don't always like some of the specific ways this is playing out with GDPR, but I think that we are moving in a good direction by making all of this more transparent and honest. It's not going to be the wild west of data anymore.
Now you know and knowing is half the battle. The other half is doing something with that knowledge. So let's get into specific tips for GDPR compliance.
TIPS FOR GRPR COMPLIANCE
Here are a few very actionable and fairly simple items you can do:
Get the GDPR COMPLIANCE plugin. This will add a checkbox for consent on your comments and also any forms on your site.
Update your privacy policy. I know...BORING. There are templates out there, so you might find a good one, but if you want to be SURE you're covered, I'm an affiliate for the products over at Businessese. They JUST updated their privacy policy to have GDRP compliance.
Add a banner or overlay asking consent for cookies. I used a widget called EU Cookie Law Banner that I found in my Wordpress site under appearance/widgets. Likely you will see this banner floating along the bottom. I updated it with custom GDPR language. You can also check out the free option from Cookiebot...but I found it a little more robust than I think (hope) is needed.
Find out what your email service provider is doing. If you are not using a trustworthy email service provider, this is the time to switch. Under GDPR, you are the data controller, but a lot of the heavy lifting will fall to your data processor. You are responsible, but they do a lot of the tech stuff. Email them to ask. I know that Convertkit, Mailerlite, and Mailchimp have things in place and have already heard from a sad listener who is losing tons of subscribers because of her email service provider and GDRP.
Sign up for my free workshop on GDPR and freebies. I think this is going to be one of the biggest areas of impact, so I'm going to dive DEEP into what this looks like. If you are using freebies, lead magnets, or reader magnets to get people to sign up for your email list, you need to come. (If you don't know what those things are, read my post on freebies.)
Sign up for the workshop HERE!
Links mentioned in the episode:
- Data being more precious than oil
- GDPR FAQs
- Which Email Service Provider You Should Use
- Disclosure - You're Doing It Wrong
- Amazon Disclosure
- Affiliate Programs and Disclosure
- GDPR Compliance Plugin
- Cookiebot
- Businessese Privacy Policy (this is my affiliate link!)
- ConvertKit - get 30 days free! (this is my affiliate link- message me so I can give you my bonus freebies when you sign up)
I hope you found these tips for GDPR compliance helpful and that you are not too freaked out by the whole data situation and what you are collecting and what is being collected by other people when you go to mom blogs on the internet, for example. This is the world we live in!
151 - How to Pivot When Your Launch Fails
2019-02-1500:24:53
149- Over-Investing and Under-Investing
2019-01-2500:38:01
148 - How to Cut Your Wasted Time
2019-01-1800:20:55
147- How to Cut Your Business Expenses
2019-01-1100:21:54
146 - How to Keep Your Audience Happy
2018-12-0700:18:281
145 - Social Media Updates in 2018, part 2
2018-11-3000:22:08
144 - Updates from 2018 YOU Need to Know
2018-11-1600:31:27
143 - How to Build Your Email List for a Book Launch
2018-11-0900:27:34
142- How to Use Paid Promotions to Launch Your Book
2018-11-0200:38:40
141 How to Get Other People to Share for You
2018-10-2600:31:30
140 - A Simple Book Launch Framework
2018-10-1900:19:38
139 - Three Reasons You Should Write a Book
2018-10-0500:29:301
138 - Popular Advice You should IGNORE
2018-09-2800:34:37
137 - Six Questions to Ask Before You Spend Money
2018-09-2100:24:351
136 - How to Make Money with Your Creative Work
2018-09-1400:30:141
135 - Pick One Thing
2018-09-0700:26:49
134 - Writing Rules and When to Break Them
2018-05-2800:39:48
133 - Why Writers Need Writing Groups
2018-05-1400:30:39
132 - Tips for GDPR Compliance and Why Data Matters
2018-04-2300:30:431
131 - How to Plan a Writer's Retreat on a Budget
2018-04-0900:37:471
Update: Where Are New Episodes?
2018-03-1900:07:42
129 - How to Create Viral Content
2018-02-2600:53:03
128 - State Of Create If
2018-02-1900:28:27
126 - When to Run and When to Rest
2018-02-0500:14:18
125 - How to Create a Facebook Group
2018-01-2900:45:23
124 - New Facebook Update
2018-01-2200:32:34
123 - How to Get Un-Stuck: Tips for the Writing Process
2018-01-1500:25:02
122 - How to Plan Your Year in Reverse
2018-01-1100:27:58
121 - Re-Launching, FOMO, and Time-Sensitive Launches
2017-12-0100:28:54
120 - How to Throw a Book Launch Party
2017-11-2000:34:31
119 - How to Increase Sales Rank in Amazon
2017-11-1401:30:45
118 - The Best Tools for Kindle Self Publishing
2017-11-0600:36:561
115 - Mailchimp Updates YOU Need to Know!
2017-10-2500:15:12
114 - How to Form Lasting Connections
2017-10-2300:28:48
113 - BAD Pitches
2017-10-1700:34:40
112 - Connections That Lead to Collaborations
2017-10-1000:32:16
111 - When You Feel Stuck in Your Growth
2017-10-0200:30:18
110 - How to Get More Readers and Sell More Books
2017-09-2500:44:57
How to Get More Followers on Social Media
2017-09-1800:50:19
Why Your Social Media Isn't Growing
2017-09-1100:32:08
3 Reasons Why Your Blog Isn't Growing
2017-09-0400:36:58
Creative Work in the Storm
2017-09-0100:39:05
105 - Tips for Building Traffic
2017-06-0700:37:13
104 - Must Know Publishing Tips with Honoree Corder
2017-05-3000:49:14