132. ROI beyond cash — the 5 things worth paying for in business
Description
Stop measuring ROI by cash alone as you're missing the real returns that actually grow your business.
In this episode, I'm breaking down my personal framework for evaluating business investments and why traditional ROI thinking is keeping you stuck. I'll share the five things I always pay for in my business, how to audit your current investments, and why that course you thought "didn't work" might have actually delivered massive value you're not recognising.
Key Topics Covered:
- The 5 things worth paying for
- Why status is now part of my investment criteria (and how it impacts perception)
- How to evaluate investments beyond immediate cash returns
- The difference between an expense and an investment
- Reframing "failed" purchases to find the hidden value
- Why identity shifts matter more than quick wins
- How to audit everything you're currently paying for in your business
- My decision-making process for my co-working space upgrade
🔗 LINKS & RESOURCES:
Hot Business Audit: https://hot-business.scoreapp.com/
The $35 Offer: https://www.professionalbabe.com/the-35-offer/
Business Bang: https://www.professionalbabe.com/business-bang/
Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬
If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.
United States
