If you’re serious about building wealth, one of the most valuable skills you can develop is persuasion.
This includes speaking to people one-on-one over the phone or presenting on webinars and live conferences. But for the majority of us, it comes down to writing copy for our websites and sales videos.
If you can’t persuade a visitor to trade their hard-earned money for the benefits you offer, you’ll never make it out of the gate. No money changes hands until something is sold. Sure, you could make a few bucks plastering Adsense all over your website, but you’ve still got to ‘sell’ people on clicking over to your site in the first place.
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