Don't sell the medium, sell YOU – here's why your genius is the real transformation

Stop positioning yourself as just another service provider in a crowded market. The reason your clients get results isn't because of the tool you use – it's because of YOUR methodology, lived experience, and unique genius. In this episode, I'm sharing the wake-up call I had when I realised I was selling email marketing instead of selling ME, and how this shift completely changes the game for your business.

Key Topics Covered:
- Why selling the medium (email, AI, coaching) commoditises your offer
- The critical mistake that's making you compete on price instead of value
- How to position your unique methodology as the true transformation
- Why you need ego in business (and how to own it without apology)
- The difference between selling a tool vs selling your intellectual property
- How to stand out when everyone's selling the same thing
- Why your lived experience is your most valuable asset

0:00:00 - Intro: Stop selling the medium, start selling you
0:01:00 - The wake-up call: When clients chose cheaper alternatives
0:02:00 - Why your method matters more than your medium
0:03:15 - Are you selling email marketing or selling your genius?
0:04:00 - Why you need ego in business (and shouldn't apologise for it)
0:05:15 - The business development manager of your own business
0:06:00 - How to position your unique methodology and intellectual property
0:07:00 - Taking yourself out of the competitor lineup

🔗 LINKS & RESOURCES:
Hot Business Audit: https://hot-business.scoreapp.com/
The $35 Offer: https://www.professionalbabe.com/the-35-offer/
Business Bang: https://www.professionalbabe.com/business-bang/

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