#134: EXPERT: The Mood Music Model: A New Way to Make a Living in Music: Niklas Brantberg
Description
Who are the people behind the music that shapes how we listen?
In this episode of Sound Connections, host Jakob Wredstrøm sits down with Overtone Studios CEO Niklas Brantberg, who shares how Epidemic Sound and his label built a new music economy for creators, one where focus playlists turn into real income.
Jakob and Niklas unpack the business of mood music, the shift from faceless tracks to artist identity, and the impact of AI in music production.
Perfect for music entrepreneurs, producers, and founders seeking inspiration on creating sustainable careers in today’s music tech landscape.
Find out more about Overtone Studios here: https://www.overtone-studios.com/
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Produced by Amplitude Ventures Consulting: Partners in Early-Stage Venture Building - https://amplitude.ventures
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