#134 | Alex Chou | Harnish Workwear | Wearing Your Brand (Literally): Harnish and the Power of Jobsite Style
Description
How do you reinvent the world’s most basic item—a T-shirt—and make pants that actually fight back against plumber’s crack? In this episode of The Curious Builder Podcast, Mark sits down with Alex Chou, co-founder of Harnish Workwear, to talk about premium workwear, design snags, field testing with framers, and why durability shouldn’t mean looking like a walking sandbag. From sourcing Cordura to building a cult following in Canada, this episode has everything: branding, community, custom tags, and a spam-surfing sidetrack you didn’t see coming.
Support the show - https://www.curiousbuilderpodcast.com/shop
See our upcoming live events - https://www.curiousbuilderpodcast.com/events
The host of the Curious Builder Podcast is Mark D. Williams, the founder of Mark D. Williams Custom Homes Inc. They are an award-winning Twin Cities-based home builder, creating quality custom homes and remodels — one-of-a-kind dream homes of all styles and scopes. Whether you’re looking to reimagine your current space or start fresh with a new construction, we build homes that reflect how you live your everyday life.
Sponsors for the Episode:
Pella
Website: https://www.pella.com/ppc/professionals/why-wood/
Contractor Coalition Summit:
Website: https://www.contractorscoalitionsummit.com/
**Anyone who signs up to CCS between 10/6/2025 and 10/13/2025 gets a free apparel kit from Harnish
Adaptive
Website: https://referrals.adaptive.build/u8Gkiaev
Where to find the Guest:
Website: https://www.harnishworkwear.com/
Instagram: https://www.instagram.com/harnishworkwear/
Facebook: https://www.facebook.com/harnishworkwear
Where to find the Host:
Website - https://www.mdwilliamshomes.com/
Podcast Website - https://www.curiousbuilderpodcast.com
Instagram - https://www.instagram.com/markdwilliams_customhomes/
Facebook - https://www.facebook.com/MarkDWilliamsCustomHomesInc/
LinkedIn - https://www.linkedin.com/in/mark-williams-968a3420/
Houzz - https://www.houzz.com/pro/markdwilliamscustomhomes/mark-d-williams-custom-homes-inc
United States
