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What if you didn’t need to lower your prices to make more sales? This episode offers a powerful reframe for women business owners who are tempted to shrink their pricing in the face of quiet seasons, price objections or slow launches. Clara explains why pricing is a reflection of positioning – and why your brand may be the missing link between where you are now and the high-income clients you want to attract.

If you’ve ever felt like you had to explain your pricing, justify your offers, or battle resistance from potential buyers, this episode is your permission slip to raise your rates – once your brand is doing the heavy lifting. Clara shares tangible shifts you can make to elevate how your business is perceived, stand out online, and finally stop undercharging.

Tune in to hear:

How elevated branding supports premium pricing and reduces objections

Why your current brand perception might be costing you sales

What aligned, luxury-leaning brand presence actually looks and feels like

Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠

In This Episode, You’ll Learn:

Why discounting isn’t the answer when sales are slow

How to raise your prices without resistance – through brand perception

The mindset shift you need to hold higher income and higher rates

How Clara’s clients are using branding to triple their prices and still sell out

Themes & Time Stamps:

00:00 Introduction and Winter in Australia

01:44 Client Testimonial: Monica's Branding Experience

02:44 Branding Packages and Booking Information

04:37 Aligned Women Book Club Update

06:25 The Importance of Brand Perception

12:26 Elevating Your Brand to Avoid Price Conversations

13:51 Conclusion and Final Thoughts

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