In this week’s Weekly Scroll, we’re breaking down the biggest social media updates creators and entrepreneurs need to know right now.

A new report shows that Instagram engagement declined in 2025, while platforms like TikTok and Pinterest continue gaining traction in different ways. We unpack what this actually means for creators and how to adjust your strategy.

We also cover why nearly half of U.S. consumers now use TikTok as a search engine, how Instagram just opened up content scheduling tools to all users, and new updates to Meta’s Edits video app.

Plus, Pinterest quietly reported strong growth and 619 million monthly users, proving it’s still one of the most powerful platforms for discovery and shopping.

To wrap things up, I’m giving you a talking head Reel idea you can post this week, including a fill-in-the-blank hook and exactly how to research your content using Google so you can create videos people actually want to watch.

If you’re a creator, entrepreneur, or business owner trying to stay ahead of social media trends, this episode will help you understand what’s changing and how to use it to your advantage.

Topics covered:

• Instagram engagement trends
• TikTok as a search engine
• Instagram scheduling tools update
• Meta’s Edits video app updates
• Pinterest growth and search discovery
• A viral talking-head Reel content idea

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Mentioned on the episode:

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