DiscoverCreate Tomorrow, The WGSN Podcast136. Changing the Course: Golf’s Big Cultural Swing
136. Changing the Course: Golf’s Big Cultural Swing

136. Changing the Course: Golf’s Big Cultural Swing

Update: 2025-05-13
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How can you round up a community to build your brand and disrupt industries? Create Tomorrow host Cassandra Napoli welcomes Modi Oyewole and Josh Hubberman, co-founders of golf community Swang, to discuss how they are evolving the future of golf as an inclusive and community-driven activity.

Amid the cultural shift in golf, Josh and Modi break down their innovative approach to making golf more accessible and appealing to younger generations. Drawing from music, they reshape the perception of the sport to attract a diverse audience with greater representation. Listen to how they formed strategic partnerships, overcame challenges of entrepreneurship, and built connections.


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136. Changing the Course: Golf’s Big Cultural Swing

136. Changing the Course: Golf’s Big Cultural Swing

WGSN