137. MONDAY MINDSET: You're not helping anyone by staying cheap
Description
Are you sabotaging your own success by playing small?
I share the decision I made to stop waiting for people to catch up, why your pricing directly impacts your client results, and how the cost of staying cheap might be costing you everything.
If you've been avoiding a price increase, holding back your voice, or making yourself "accessible" at the expense of your profit, this episode is for you. We talk about the Thermomix effect, why profitable businesses create better outcomes for everyone, and what it actually looks like to run at your own pace instead of dragging people along with you.
Key Topics Covered:
- Where you're holding yourself back in business and why
- The real cost of staying cheap and playing small
- How your pricing impacts your client's commitment and results
- The Thermomix effect: why expensive = more committed
- Why profitable women in business change the world
- Running your own race at your own speed
- How to position your big offer instead of the low-ticket ladder
- The uncomfortable conversation that could save your business
- Real examples of clients levelling up through premium pricing
- Creating identity shifts through premium positioning
TIMESTAMPS
0:00:00 - Intro: Where are you holding yourself back in business?
0:00:45 - The speed gap: When your growth outpaces your audience's
0:02:00 - Running your own race and letting people follow
0:03:00 - Real examples: How boldness inspires others to change
0:03:45 - The accessibility trap: Why we try to take everyone with us
0:04:35 - The real question: Is staying cheap enabling people to stay small?
0:05:45 - The Thermomix effect: Why premium pricing = better commitment and results
0:08:15 - Running your business like a business: profitability matters
0:09:00 - Action step: Stop positioning the low offer—go for the big thing
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