DiscoverDoing Business Like a Woman Podcast137. Making the Intangible Tangible: How to Talk About Your Work So People “Get It”
137. Making the Intangible Tangible: How to Talk About Your Work So People “Get It”

137. Making the Intangible Tangible: How to Talk About Your Work So People “Get It”

Update: 2025-07-14
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Description

You’re clear on the value of your work, but are your potential clients?


In this short and powerful episode, Marketing and Business Coach Melissa Kellogg Lueck shares the secret to making your work easy to understand, easy to visualize… and most importantly, easy to buy.


You’ll learn:



  • Why marketing “intangibles” (like confidence or self-concept) often falls flat

  • How to paint a vivid picture of your client’s transformation

  • The one question that will help you describe your work in a way that clicks


Whether you're a coach, creative, or service provider, this will help you communicate what you do in a way that lands deeply and drives action.


Timestamps:


00:00 – Welcome to Doing Business Like a Woman
00:24 – The conversation that sparked this episode
01:00 – Coaching and self-concept: how do you explain that?
02:00 – The Tuesday Test: why tangibility matters in your messaging
03:00 – Real-world marketing example: writing a post from self-belief
04:00 – How confidence changes your marketing energy
05:00 – Your job: bridge the gap for your audience
06:00 – Final thought: make it tangible, make it powerful


Stay Connected:


📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt


💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast


🌐 Website: https://www.melissamkellogg.com/


🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/


📸 Instagram: https://www.instagram.com/melissa_m_kellogg/


📘 Facebook: https://www.facebook.com/BusinessAcademy4Women 


Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE.


Subscribe to the podcast + download each episode on AppleSpotify, or Google Podcasts.

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137. Making the Intangible Tangible: How to Talk About Your Work So People “Get It”

137. Making the Intangible Tangible: How to Talk About Your Work So People “Get It”

Melissa Kellogg Lueck