"When trust is low, in a company or a relationship, it places a hidden "tax" on every transaction: every communication, every interaction, every strategy, and every decision is taxed, bringing speed down and sending costs up. I experience that significant distrust doubles the cost of doing business and triples the time it takes to get things done." - Stephen Covey.

I believe that companies already providing the basic level of customer service will be able to survive through a recession. Still, those companies that go above and beyond will excel during these often hard economic times. Everything from your customer service, to your sales funnel, to your service offerings needs to be audited to ensure you are providing the best service to your customers.

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