DiscoverThe Growth Leadership Show#14: Christopher Lochhead, On Radical Differentiation and Creating Your Own Category
#14: Christopher Lochhead, On Radical Differentiation and Creating Your Own Category

#14: Christopher Lochhead, On Radical Differentiation and Creating Your Own Category

Update: 2021-10-14
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Topics Discussed:


  • What is category creation

  • How can a company differentiate itself

  • Dealing with a boss who doesn’t believe in radical differentiation

  • The distinction between missionaries and mercenaries in business

  • Category creation for small businesses

  • Focus on one thing and be the best at it

  • Category designers change the world to their image

  • The hero's journey and how you tell a brand story

  • Why people love change and how you can capitalize on it


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#14: Christopher Lochhead, On Radical Differentiation and Creating Your Own Category

#14: Christopher Lochhead, On Radical Differentiation and Creating Your Own Category

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