DiscoverOutlier Academy#14 Nicolas Cole: On Data-Driven Writing and Getting to 100 Million Views
#14 Nicolas Cole: On Data-Driven Writing and Getting to 100 Million Views

#14 Nicolas Cole: On Data-Driven Writing and Getting to 100 Million Views

Update: 2020-12-09


“You have to surround yourself with the people that are a version of who you ultimately want to become.” – Nicolas Cole

To date, Nicolas Cole’s (@Nicolascole77) writing has racked up more than 100 million views. His work has appeared in Harvard Business Review, TIME, Forbes, Fortune, Business Insider, The Chicago Tribune, Apple News, Slate Magazine, Inc Magazine, and on CNBC. While he’s focused more on writing books, he started his career on Quora, of all places—where he’s been named a Top Writer four different times.

Nicolas is also the Founder and CEO of Digital Press, where he’s helped over 300 leaders create great content and, in many cases, publish their first book. Digital Press’s clients include NYT best-selling authors, Olympic athletes, award-winning musicians, Silicon Valley venture capitalists, and founders of some of the fastest-growing companies in the world.

His latest book, The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention, is an incredible primer to writing online. It includes a slew of counterintuitive tips, tricks, and ideas for finding your voice and building an audience in record time.

Full show notes with selected links, quotes, and the big ideas in this episode: 

The full transcript can also be found here:

Nick's guest blog post "Why Volume is the New Secret to Success":


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#14 Nicolas Cole: On Data-Driven Writing and Getting to 100 Million Views

#14 Nicolas Cole: On Data-Driven Writing and Getting to 100 Million Views

Daniel Scrivner