#140: Leading and Selling with Noble Purpose with Lisa Earle McLeod
Lisa is the author of 5 books including the best sellers ‘Selling with Noble Purpose’ and ‘Leading with Noble Purpose’
In this episode of the ‘Better Presentations More Sales’ podcast Lisa shares the benefits of ‘Noble Selling’ by focusing on the outcomes customers enjoy from doing business with you
Lisa explains that ‘How will the customer be different by doing business with us?’ - is the game changing question that leads the sales planning and call preparation.
Noble Purpose drives competitive differentiation and emotional engagement - both recognised as key business success factors.
Here are the connections for Lisa:
Lisa’s website: https://www.mcleodandmore.com/