In this episode of the SEOLeverage Podcast, Gert Mellak sits down with Joseph Armstrong, founder of 90 Day Korean, to dive into a story every digital entrepreneur dreads: losing 70% of website traffic overnight.

Joseph shares the raw reality of what happened during a devastating Google core update in 2019, how it put his entire business at risk, and how the SEO Leverage team helped turn things around — fast. Within just three weeks, the site had fully recovered, and from there, it doubled its traffic and increased conversions.

But this episode is more than just a recovery story. You'll learn:

• ✅ How to build a resilient online course business over time

• ✅ The power of internal linking, user experience, and smart content organization

• ✅ How Joseph evolved 90 Day Korean into a global membership platform

• ✅ What most course creators get wrong when scaling

• ✅ How AI and team feedback shape their content and support systems

• ✅ Why regular customer interviews became a turning point in product development

Whether you're a course creator, marketer, or SEO enthusiast, this conversation is packed with real talk, strategic insights, and behind-the-scenes lessons from a founder who's been through the storm — and came out stronger.

Podcast Highlights:

05:59 – 06:30 - We Lost 70% of Our Traffic Overnight

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