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In this episode, Christine and I dig into how you can build authority and visibility in your business—even if your marketing budget is limited. She shares practical frameworks, mindset shifts, and tactical tools to help you get seen, heard, and trusted in your field.

Key topics include:

• Christine’s journey: from broadcast journalist to Expert Authority Coach
• The power of authentic visibility and how vulnerability can strengthen your brand
• How to pick the right platforms (podcasting, video, social, etc.) based on where your ideal clients are
• Marketing on a shoestring: low-cost tools and strategies that deliver big impact
• Overcoming imposter syndrome and stepping into your authority
• Building a media kit, leveraging podcast guesting, and crafting content that positions you as an expert
• Branding essentials: professional headshots, unique title/positioning, and trademarking your “expert brand”
• How to repurpose one piece of content into many—stretch your effort for maximum reach
• Practical next steps for listeners who want to start building their expert authority

Black Friday is officially here!

 For designers looking to step into 2026 with more clarity, better pricing, and a stronger business foundation, we’ve opened up our biggest savings of the year.

 Grab presets, mentorship sessions, or the self-paced Profit Academy at special pricing through Monday, December 1st, 2025.

Find all details at:
 👉 theprofitacademyforinteriordesigners.com/blackfriday

Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us thebusinessofbeautifulspaces@gmail.com or find us on instagram @thebusinessofbeautifulspaces

Laura Thornton is the principle designer of Thornton Design Inc, located in Kleinburg, ON. Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition.

The Business of Beautiful Spaces I @thebusinessofbeautifulspaces
Thornton Design I @thorntondesign