143 - Discover the secrets to unlocking the full potential of your leads with Chad Haward
Description
In the our latest episode, Chad Harward shares invaluable insights on crafting marketing messages, adapting to changing customer mindsets, and the power of letting go of what no longer serves your business.
Learn how to make your marketing work for you and connect with your audience through relatable storytelling. Don't miss out! 🚀
Timestamps:
00:00 Introduction
04:30 Importance of marketing messaging and personalization
06:42 Using Chat GPT for marketing and advertising
12:02 Understanding the mindset shift in customers since COVID
14:31 Story of running a radio ad for a contractor and the frustrating outcome
19:28 The HVAC contractor wasted $10,000 on leads he couldn't handle
24:20 The analogy of monkeys holding onto peanuts and the importance of letting go
30:49 Shifting the fear of failure to a mindset of learning
35:16 Using LinkedIn as a platform for finding clients
38:24 Conclusion
45:56 Outro
United States
