In this week's discussion, Emily chats with Jessyca Dewey, the founder of The Y Collective, a social-first digital marketing agency working with CPG better for you brands. She discusses her journey from working in-house at brands like Califia Farms and VaynerMedia to starting her own agency, emphasizing the importance of integrated marketing approaches for smaller brands. Jessica highlights the value of being an extension of a brand's team and the need for senior expertise in digital marketing. The episode covers topics like the success of a viral video campaign for Biena Snacks, the significance of social media presence for emerging brands, and key indicators for when a brand might be ready to partner with an agency. Jessica also offers valuable advice for emerging CPG brands!

TUNE IN FOR TOPICS LIKE:

0:40 Jessyca’s career background and journey to starting an agency

2:08 The why behind and differentiators of The Y Collective

4:20 What to look for in an agency partner

6:50 Why social should come first

9:37 Building a strong foundation for Biena Snacks

13:22 Creating that viral fridge bean dip moment

16:25 Capitalizing on virality to sustain success

22:16 Indicators you might be ready to partner with an agency on digital marketing

28:52 Key advice for emerging CPG brands

Listen to this week’s Local Marketing School conversation!

Other episodes you'll enjoy if you enjoyed Jessyca's episode:

• #2: Local PR for CPG Brands & Beyond | Delaney Vetter, PR Strategist and Copywriter

  
  

  #13: Brewing Change and Scaling Impact | Rod Johnson, BLK & Bold

  
  

Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about!

Connect with Jessyca: LinkedIn

Find The Y Collective: Website | Instagram

Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠Follow Local Marketing School on Social: Instagram | TikTok | YouTube 

Follow Hummingbirds on Social: ⁠Instagram | LinkedIn | Facebook

Ready to work with local influencers? Download our free guide! 

Curious what type of influencer you should be working with? Take our quiz! 

This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.