#15 | The Story Behind Bae Juice with Tim O'Sullivan
Update: 2021-09-24
Description
Bae Juice began when Tim's low-key trip to meet the parents of his former partner turned into a two week bender... there he was introduced to Korean Pear Juice, and the rest is history. After some market research, Tim ordered 50,000 units of pear juice, without a brand presence or marketing strategy. He clearly backed the product early on, and had the ambition to match it, with Bae Juice making a 1.5 million dollar deal with Woolies in 2020, and now having a presence in over 2,000 Australian stores.
Stay in the loop with Bae Juice here:
https://baejuiceaus.com.au/
@baejuiceaus
Stay in the loop with the poddy here:
@howdidyoudoit_podcast
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