Can business ethics and profitability coexist in harmony? Join us for a thought-provoking conversation with Professor James O'Toole, author of 17 books and a renowned expert in business ethics and leadership, as we explore the intricate relationship between principled leadership and financial success. Drawing from his acclaimed book, "The Enlightened Capitalists," Professor O'Toole shares stories of influential leaders like Jim Burke of Johnson & Johnson and Bill Gore of Gore-Tex, who have successfully navigated the challenges of merging ethical practices with business acumen. These leaders, often viewed as mavericks, demonstrate that strong ethical principles can indeed be a foundation for enduring success.

We tackle the pressing challenges facing Enlightened Capitalism today, delving into the enduring legacy of early pioneers and the modern rise of the B Corporation movement. As companies strive to balance profit with broader stakeholder accountability, Jim brings to light the cyclical nature of corporate social responsibility and the factors that complicate these endeavors. With insightful stories and reflections, we examine the optimism surrounding sustainable business models while acknowledging the relentless pressures from investors and the political climate that can stifle socially responsible initiatives.

Join us as we unpack the key principles of successful business leadership, drawing on historical shifts from socially conscious strategies to the profit-driven ideologies of the late 20th century. Through engaging narratives and practical examples, like the Mars Corporation's commitment to sustainability, we spotlight the qualities that define values-driven leadership. Learn from the authentic wisdom of diverse figures, including a conservative minister and an Irish Catholic, whose writings offer succinct, impactful guidance on integrating values into leadership—a lesson as relevant today as ever.

More inspiration from James O'Toole:
Link to his book: The Enlightened Capitalists. Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good. 
Website: http://jamesotoole.com/author.html

Please visit our website, www.businessandsociety.net, for more inspiration.