Seun started as a graphic designer and developed his career into being a successful freelance design strategist today. As he's based in Nigeria, he shares with us what the design strategy industry looks like over there and how he supports organizations in "going from standardization to humanization". In addition, he also shares a project example that illustrates how user research can change the course of a project.

Key words:
- Freelancing
- User research
- Butterfly Works
- Design Strategy in Nigeria
- Human-centricity
- Strategic Fore sighting
- Adaptability
- Started as a Graphic Designer
- Executive design strategy roles
- Tim Brown

DISCLAIMER: all speakers on this podcast speak on behalf of themselves and do not represent the company they work for.