DiscoverChristopher Lochhead Follow Your Different™152 Meet Magic Johnson, Hulk Hogan, Dennis Rodman’s Super Agent, Darren Prince.
152 Meet Magic Johnson, Hulk Hogan, Dennis Rodman’s Super Agent, Darren Prince.

152 Meet Magic Johnson, Hulk Hogan, Dennis Rodman’s Super Agent, Darren Prince.

Update: 2020-04-08
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Today the legendary super agent Darren Prince. We dig into it all, how he went from sports memorabilia to a super agent. Pay special attention to why Darren wants to inspire people to overcome addiction. This is an extraordinary guy and conversation, I know you’ll love.

The Man Behind The Man and The Woman

Darren is 100% well-known among sports A-listers and celebrities. His client list includes Magic Johnson, Charlie Sheen, Vince Neil, Hulk Hogan, Ric Flair, Dennis Rodman, Denise Richards, Carmen Electra, Chevy Chase, the late Muhammad Ali, Smokin’ Joe Frazier, and Evel Knievel.



“You got to love them like your family. I love people, It’s amazing. You're getting inside some of these people’s lives and if you do the right thing, the relationships that would come from it, from people that really don't trust because they’ve been screwed ever so often. They are very very guarded” - Darren Prince 



Opiate Addiction

Aside from a well-renowned agent, he is also a self-confessed recovered addict with nearly 12 years sober. He describes his experience and how certain religious figures helped him through this challenge. He usually shares this experience when he speaks in colleges, groups or companies.



“My opiate addiction took me to a place where I wanted to kill myself every day. I had a dream job, the dream life, the clients, the notoriety, but I was living in a double life.” - Darren Prince 



Undesirable Childhood Life

Darren shares a lot of his challenges that started in my childhood. He was classified with a severe learning disability. This led him to feel different, less, and uncomfortable with his own skin.

He was verbally bullied and he never spoke out. 

To hear more about Darren and his ideas on overcoming addiction, download and listen to this episode.

Bio:

Darren Prince is a sports and celebrity agent who, at the age of 14, founded a mail order company selling baseball cards and traveling around the country participating in trade shows. 

At the age of 20 he sold his company and became an industry leader in private autograph signings for sports and celebrity memorabilia with athletes and celebrities. A-List celebrities included the late Muhammad Ali, Hulk Hogan, Pele, Joe Montana, Carmen Electra and Jenny McCarthy.

In 1995 Prince started a new venture with Prince Marketing Group (PMG), representing athletes and celebrities for marketing deals consisting of endorsements, licensing, TV, movie and book deals, autograph signings and appearances. His first client to sign with the firm was none other than Magic Johnson. 

Soon after Smokin’ Joe Frazier, Dennis Rodman, Pamela Anderson and Chevy Chase followed.

With PMG growing at an enormous pace, Prince added Scottie Pippen, Clyde Drexler, Mickey Rourke, Roy Jones Jr, Micky Ward and the late Evel Knievel as clients over the years. 

The sports/entertainment industry is a small world and very competitive,” says Darren Prince, CEO of Prince Marketing Group. 

“Prince Marketing Group has prospered over the years by delivering out of the box thinking for clients and building relationships through the practice of good business and effective networking.”

Prince Marketing Group is currently a multi-million dollar business that has negotiated over $200 Million in deals and currently secures marketing deals, arranges signing/memorabilia appearances, commercial licensing, product endorsement, and voice-overs. Darren is a true entrepreneur as he has been able to continuously reinvent himself and significantly grow his business over the years. 

He has been featured in outlets such as Your World With Neil Cavuto, The Big Idea with Donny Deutsch, CNN’s Anderson Cooper 360, Hannity & Colmes, ESPN, New York Times, Wall Street Journal, New York Post, USA Today, Forbes’ Sports Money, On the record with Greta Van Susteren, Howard Stern radio,
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152 Meet Magic Johnson, Hulk Hogan, Dennis Rodman’s Super Agent, Darren Prince.

152 Meet Magic Johnson, Hulk Hogan, Dennis Rodman’s Super Agent, Darren Prince.

Christopher Lochhead