157: John Ruhlin | Ways to Give Gifts That Make a Big Difference
John Ruhlin (@ruhlin) is the world's leading authority in maximizing customer loyalty through radical generosity. He is the founder of Ruhlin Group, and author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention.
What We Discuss with John Ruhlin:
- Active loyalty versus passive loyalty.
- Why personalization matters.
- Why you should be asking "What's the most I can do here?" when investing in relationships rather than "What's the least I can get away with?"
- Why the timing of a gift matters.
- How to exercise radical generosity and take gift-giving to a whole new level.
- And much more...
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