#158: Patents, Trademarks, and Copyrights: Essential IP Strategies for Small Businesses | Richard Gearhart
Description
In this episode of the Play Big FasterPodcast, host Scherrie L. Prince is joined by Richard Gearhart, an intellectual property attorney with over 35 years of experience. Richard, who also co-hosts the radio show Passage to Profit, shares his insights on the crucial steps entrepreneurs must take to protect their business assets through intellectual property strategies.
Richard emphasizes the importance of conducting an intellectual property inventory to identify valuable assets and discussing them with a professional to determine if protection is warranted. He breaks down the basics of patents, trademarks, copyrights, and trade secrets, highlighting their role in safeguarding innovations, brands, and creative works. Richard also touches on the difference between state and federal protections, advising new business owners to consider federal trademark registration to avoid costly legal disputes.
Richard further explains the significance of performing a trademark search before launching a business, noting how this simple step can prevent future legal challenges and protect a company’s brand identity. For businesses eyeing international markets, Richard discusses the need for trademark registration in other countries as the business grows.
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